Real Estate Portal Development: Key Features and Benefits

Do you want to learn how to create a real estate portal? This article offers an ultimate guide to this topic!

Many people are eager to save time while searching for real estate properties. The real estate portal format has gained significant popularity among real estate agencies in response to this need. After agency profile creation, the users of a real estate portal can review numerous property listings and even reserve some of them within a convenient user interface. The time-saving aspect of these tools is particularly appealing, leading to a growing trend in real estate portal development. In this article, you will discover how to leverage this trend and maximize its benefits by creating the best real estate portal. 

Types of Web Portals for Real Estate

There are multiple types of real estate web portals. Let’s take a look at them: 

Property management site 

Firstly, one can try to develop a property management site. This site type primarily focuses on offering services surrounding specific properties. For example, it may involve services for reporting water consumption or paying for specific amenities. The main goal of such sites is to simplify property management. Real estate properties are usually quite time-consuming to manage, so their automation through various websites or apps is usually the best way to overcome this challenge. 

Property renting portals 

The rental market is steadily growing as of today. Many young specialists want to rent properties because they have to move away from their home states due to career requirements. And here many people face the main challenge: one must spend significant amounts of time visiting different locations and selecting properties even in the modern digital world. Finding an apartment or house to rent is a stressful activity that takes away time that can be spent on rest or hobbies. Property renting portals remove many aspects of pressure from this process. They allow reviewing properties through images or even 3D models. There’s also full-scale access to all the relevant documents about a property. In the world of growing labor mobility, the popularity of renting is unlikely to diminish, so the market will continue to grow.

Property purchase websites

Real estate web portal development is also crucial for selling real estate properties. Similar to renting platforms, one can list many locations through these services. As we show further, you can then offer all the relevant information about those locations, allowing the customers to, more or less, review as many properties as possible without actually visiting them. Various document-related processes have also become easier with the help of this technology. For example, a successful real estate portal can feature services that allow realtors to automate most document creation processes. 

Realtor agency websites

Lastly, real estate web portal development also enables investments in realtor agency websites. In this regard, you can benefit from an online presence with the help of this technology. Both simple and complex solutions are available. In a simple case, you can create a contact card for the users to see your company exists. More complex solutions can involve property listings and detailed marketing pages optimized through SEO tools.

Benefits of Real Estate Web Portal Development for Your Real Estate Business 

There are multiple large-scale benefits to real estate web portal development for various real estate businesses. Let’s review them in depth: 

Big customer database 

The primary reason to invest in a custom real estate web portal is access to large customer databases. Most people prefer to buy on the Internet these days. As a result, investing in a real estate portal allows you to maximize the benefits of this technology for your business. Why is this the case? The reason is simple: most people prefer efficiency, which is offered only by the Internet. When you have a complex job, finding a desired property is much simpler through the Internet than any other method. For example, a business owner who works 12 hours daily to support their business may have no time to communicate with the broker and go to particular locations. A custom real estate portal offers that person the core benefits of real estate without the need to go to specific locations. 

Full transparency 

Online platforms are much more transparent. Why is this the case? Delivering all vital information about particular locations is much easier using those platforms. For instance, you can upload all the confirming documents on a specific property to an online platform from the onset. As a result, the customers can review every aspect of their desired property without long confirmations. This transparency is one of the core reasons for developing a real estate portal. Many people fear buying specific properties because they are unsure about the legal aspects. With a real estate portal development partner, you can fully overcome most doubts and create a perfect customer environment. 

Easy property management

Another reason to engage in the development process is undoubtedly the possibility of easing property management activities. Today, managing one’s property is quite a difficult task. It involves many time-consuming aspects. First and foremost, there is the problem of managing the core documents. For example, when people want to list their properties for buying, they often need to spend additional time collecting all the relevant forms. A property management framework resolves this problem once and for all. A good property management portal can store all the core information about a particular property and, more importantly, ensure its safety through complex electronic signing frameworks.

Secondly, property management also requires investments in house maintenance. A high-quality portal removes this problem once and for all because it can list all the necessary information for payment on the purchase location page. All of this should be sufficient to drive traffic to your site. Portals are not only about buying properties but also about maintaining them in the long term. 

Process optimization

Real estate portal solutions save tremendous amounts of time for most customers. For instance, they remove the need to travel to the property’s location. With the advent of 3D tools, it’s now easy to visually navigate properties through interactive frameworks such as virtual reality. For a large company, an online real estate portal is among the best ways to optimize most processes. 

Improved brand creation 

Many real estate companies are difficult to differentiate from the standpoint of marketing. The reason for this outcome is quite simple. People turn to those companies only in rare cases. Consequently, modern companies in the market need to stand out in as many ways as possible. In our opinion, one of the best approaches to achieving this goal is real estate portal development. Why?

A real estate portal is vital because it creates the public image of your company on the Internet. In this light, you will not only be known among owners and real estate agents but also among people who are only looking at the potential purchases on the market. Investment decisions about real estate are not made sporadically. People look for properties to buy or rent early on in their lives, and thus, they may become loyal to your brand simply because that’s where they are looking for properties for sale. In this situation, creating real estate portal features that are informative and fun to use may be essential. By learning about property details, the customers should understand that your brand is the best through, for example, an exciting listing format. 

Lead attraction 

Real estate portal development is also highly beneficial if you want to attract as many leads as possible. When you offer property information on the Internet, you’re creating the public image of your company. As a result, it becomes much easier to attract a larger audience than in the past. If a company does not exist on the Internet, many people are unlikely to learn about it. For this reason, a large project with real estate portal features is so essential these days. The more you’re visible on the Internet, the higher the likelihood you will attract a significant audience to your project. 

Improved search engine visibility 

A property listing site is among the best ways to boost your search engine visibility. Why is this the case? First and foremost, large sites are usually easier to index on the Internet. They significantly increase the likelihood of you being found through many requests. Secondly, a site with better functionality will likely boost demand for your real estate agents. A property portal is among the most significant projects of this kind. Consequently, we highly recommend real estate portal development if you are seeking substantial investments in the Internet presence. 

Better customer experience 

Lastly, a better site is always a way to improve the customer experience for a real estate business. The real estate industry dramatically relies on the quality of service for the average customer. Hence, real estate web portal development is so essential because it allows one to simplify many aspects of the buying process. A high-quality portal removes the need to travel across multiple locations and creates long-term time slots for finding some real estate. 

Must-Have Features of a Real Estate Portal

What are some must-have features of real estate portals? Here is the list of the core elements that one should try to build. 

A. For Administration 

• User Management: ability to create accounts with different access levels. 
• Property Management: comprehensive tools to edit property listings. 
• Lead Management: centralized system to track and manage inquiries. 
• Analytics and Reporting: robust reporting and analytics capabilities to track key performance indicators. 
• Content Management: intuitive interface to update and manage website content. 

B. For Agents/Sellers/Brokers 

• Listing Management: seamless tools to create property listings with high-quality photos. 
• Lead Generation and Nurturing: integrated lead capture forms to help agents and brokers effectively facilitate potential buyers and sellers. 
• Collaboration and Coordination: shared task management tools to facilitate cooperation among key stakeholders. 
• Marketing and Advertising: customizable marketing materials and the ability to manage and track digital advertising campaigns. 
• Performance Tracking and Reporting: comprehensive analytics and reporting features that help measure the effectiveness of marketing efforts. 

C. For Customers 

• Property Search: intuitive search functionality allows customers to filter listings based on various criteria.
• Property Details: detailed property information, including high-quality photos, to help customers make informed decisions. 
• Saved Searches and Alerts: the ability to save custom search criteria and receive alerts about new listings that fit the requirements.
• Comparison Tools: features that enable customers to compare multiple properties side-by-side. 
• Inquiry and Communication: seamless channels for customers to inquire about specific properties, with the ability to track the status of their inquiries. 

How to Build a Real Estate Website: Development Stages 

• Planning and Strategy: defining the website’s purpose and key features. 
• Design and Wireframing: creating the visual layout to ensure an intuitive website. 
• Development and Integration: implementing the website’s functionality and seamlessly integrating with any necessary third-party services. 
• Content Creation and Optimization: populating the website with high-quality, relevant content. 
• Testing and Deployment: thoroughly testing the website’s functionality and deploy it to a live production environment. 

Cost of Real Estate Web Portal Development 

The cost of real estate web portal development typically depends on many factors. For this reason, hiring a web development company is generally a process that requires thorough market analysis to succeed. The project’s complexity, urgency, and the number of features need to be considered before you make a final judgment about a particular case. What’s the best way to find them out? In our opinion, the optimal solution is to address companies like Keenethics. In this regard, we can offer a high-quality analysis of your core idea assumptions and, thus, maximize the potential benefits of your business idea for your firm. 

Keenethics — Your Reliable Real Estate Web Portal Development Partner 

We’ve developed multiple high-quality solutions for the real estate market. In this regard, our company is among the most reliable partners for this goal. You can find many cases in our portfolio involving real estate web portal development. For example, we are very proud of Offerin and Ruuster, which highlight the massive capacity for innovations in the web development market. 

Conclusion

Overall, investments in real estate portals are highly rational these days. They can help make your company more visible and attract many potential customers. In this situation, we recommend considering this framework as early as possible if you seek to create a real estate business.